The atmosphere of a farmer’s market is like nothing else. Authentic, wholesome, natural, and friendly, you go to a farmers market because you can’t get such fresh produce and products anywhere else. That’s why opening a booth at a farmer’s market can be such a fun way to support your enterprise!
You already know the basics of running your booth: Opening up early, bringing enough supply to meet the demand, and so on. In this blog, we’ll discuss how to promote your booth, right there at the market itself and on social media. Read on for some great ways to advertise your wares, get in front of potential customers, and more.
Signage Is Key
Signs are the easiest way to attract people’s attention. Place a large sign with your business name and logo on your booth. Make sure the sign is visible from a distance and legible. You may have some clever or cute ideas for your logo, but remember that your signs need to be readable from across the market and that the last thing you want is to confuse anybody.
Signs are a simple and easy promotional step to take because while they’re a one-time creative job (or purchase), they are long-lasting. Let your sign do the work of standing up for your booth all day long, so you can attend to your customers.
And don’t be afraid to make a visual impact! Decorations, amenities, and presentation of your wares are all important parts of merchandising, which you can consider a kind of promotion. Designing and creating a special look for your booth may seem like a bother, but it could make a strong difference in helping you stand out.
Offer Free Samples
Think of it as an advertising expense, and one that attracts customers to your booth like a hypnotist. Everybody loves a free sample, and you generate interest simply by offering them.
Another idea is a useful take-home that you can brand with your logo, like an inexpensive planting calendar so people will know what’s in season. If you’ve got the cash, think about providing customers with a free reusable tote they can carry through the fair, marketing you the whole time.
If you’re proud of your products, this is a great way to show them off, make friends and ambassadors, and turn bystanders into loyal customers. If it makes sense, do a little something to be sure the samples are branded in some simple way, as this will remind your recipients where they got their delicious treat or useful merchandise.
Engage With Customers
Talk to the people who pass by or come to your booth. Engage with them, answer their questions, and make them feel welcome. You are here to build relationships with your customers and encourage them to return, and a bright smile is absolutely the best way to do that. Asking questions of your own is a great way to get their attention and connect with them, too.
People don’t remember what you say, as the saying goes, they just remember how you made them feel. Don’t you want to be the booth that made them feel special and valued? The farmers market gives you more opportunity than most to cross the divide and create loyal relationships because that’s one of its chief appeals: getting to know the people behind the sustainable, natural products you come to buy.
Use Social Media
Social media, social media, social media. You’re probably tired of hearing it, but you know that promoting your booth on social media is a great way to motivate future customers by giving them a reason to visit the farmer’s market. Share delicious-looking photography of your products and the fair itself, and encourage your followers to tag their friends.
Make sure you include or link to all the when-and-where information so that it’s readily available, and don’t forget to repost the night before and the morning of your next trip to the market.
Visit Frisco Fresh Market on the Main
Our pet-friendly Main Street location in Frisco, TX, is open weekends seasonally. rain or shine, since 2018. You’ll love our fresh harvests and goodies. Chef demonstrations, market music, and family-friendly events make us a great destination to gather, eat, listen, learn, and play… And of course, to shop.
Please reach out to us for more about upcoming events or becoming a vendor. And remember to have fun with your booth, and let your promotional work be as creative as your wares.