Choosing Fruits and Vegetables at the Farmers Market

Fruits and Vegetables

Farmers markets are bursting with life! The vibrant colors, enticing smells, and the promise of the freshest produce make for a fantastic shopping experience. Not only is the atmosphere more enjoyable than a grocery store, but you’re likely to get better quality fruits and vegetables at a more reasonable price, all while supporting your local farmers.

If you’re looking to stock up on healthy, organic goodies, farmer’s markets are the way to go. Here’s how to ensure you get the best of the best:

The Look, Smell, and Feel of Freshness

First, look for unblemished produce with firm skins and vibrant colors appropriate for their type. Avoid wilted leaves, soft spots, or an oddly dull appearance.

Fresh fruits and vegetables often have a subtle, enticing aroma as well. Sniff your options — a lack of scent can sometimes signal produce is past its peak.

Most ripe produce should also have a slight give when squeezed gently (but not too soft). Avoid anything that feels mushy or is leaking juices.

Digging Deeper Than “Organic”

The term “organic” is highly regulated, but there are always nuances. Here’s how to find truly exceptional produce:

Get to know the vendors and farmers growing your food! They can provide invaluable information about their growing practices, specific varieties, and when and how their produce is harvested. 

Smaller isn’t always better. Don’t assume smaller fruits and vegetables are tastier or more nutritious. Sometimes larger produce is a sign of optimal growing conditions.

And finally, learn to embrace the ugly. Grocery stores curate “perfect” looking produce. Farmers’ markets celebrate all shapes and sizes. A twisty carrot or oddly shaped apple can be just as delicious, if not more so.

Pro Tips for a Stellar Farmer’s Market Experience

Go early! The freshest produce and biggest selection are usually available early in the day.

Bring your own bags. Be eco-friendly and reduce waste by bringing reusable bags and containers.

Bring cash: More and more vendors are taking cards, but some vendors may still prefer cash.

Be adventurous! Farmer’s markets are the best place to try new, seasonal varieties of fruits and vegetables you may not find in a supermarket. Explore something different!

Beyond Produce: Other Farmer’s Market Treasures

Farmer’s markets offer more than just delicious fruits and vegetables. You can find:

  • Local honey and preserves
  • Freshly baked breads and pastries
  • Artisan cheeses and dairy products
  • Eggs and humanely raised meats
  • Handmade crafts and art

The Power of Buying Local

When you support your local farmer’s market, you positively impact your community and the planet.  Not only are you getting some of the most delicious, nutrient-rich foods, but you’re also minimizing transportation emissions that impact the environment. Farmer’s markets create a direct connection between you and the people who put so much care into growing your food.

Frisco Fresh Market 

Embrace the vibrant, community-driven atmosphere of your local farmer’s market and discover the joy of eating fresh! At Frisco Fresh Farmers Market, we stand behind our vendors 100 percent. That’s how we know you’ll have a great time here at the Market — and find the best produce and products available. 

This weekend, come and visit us at Frisco Fresh Farmers Market. Make a day of it!